About me
I’m Samantha Roe, the founder of Roe & Co — a name shared with my beautiful dog Bella, who has been the quiet, grounding “Co” beside me through every idea and every moment that shaped this business. Roe & Co was created from a belief that events are more than dates on a calendar; they’re meaningful pauses in our busy lives, rare opportunities to gather, connect, and truly appreciate the moment we’re in. My approach is intentional and gentle, centred on crafting experiences that feel calm, thoughtful, and deeply human.
Samantha Roe
Western Australia is woven into my passion. Its landscapes, pace, and people inspire the way I design every event — whether it’s a local celebration close to home or a gathering that highlights one of WA’s incredible destinations. I’m passionate about supporting the small businesses that make our state special: the makers, growers, creators, and family‑run teams who bring authenticity and heart to every event. Featuring them is part of my purpose, but never at the expense of the personal stories and local moments my clients want to celebrate. Roe & Co is here for all of it — the intimate, the local, the meaningful, and the uniquely Western Australian.
The options for events are endless, whether is be a large cocktail dinner for a significant occasion or a small DIY paint and sip at home or camping with friends, we can make it happen. The opportunities and ideas are endless.
Yes we are based in WA however one of my passions is travel, to see the remarkable world we have around us. So if the event you are looking at is in metro WA, regional, interstate or international, don't hesitate to contact Roe & Co to explore what options are available.
Meet The Team
Roe & Co is my way of honouring connection, presence, and the privilege of gathering — with Bella always by my side as a reminder to slow down and cherish the moment we’re in.
She loves being part of the stories that are shaped and captured.
Bella
Mascot
Let's curate meaningful moments together
I am ready to help build your dream event. To discuss your ideas, book a consultation, or simply find out more about how I can help, click the button below